Tuesday, June 27, 2023

All about fashion

                                                    



 what is fashion

Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion industry as that which is trending


History of Fashion

Fashion is most often thought of as a global industry that is invested in anticipating what we wear and how we wish to appear to others. But fashion isn’t just a business. It’s also a cultural and social phenomenon, driven by the desire for the new. As such, the industry can never fully control fashion: fashion is all about being open to change.

Christian Diors first couture collection was unveiled on February 12, 1947. It presented two lines named 8 and Corolle, referring to the corolla of a flower which is the botanical term for its petals. The bar suit was, in essence, an upside-down flower. The full pleated skirt, fine black wool crêpe over a stiffened taffeta petticoat, is the corolla, and the natural silk tussore jacket, tightly fitted at the waist and extending out over padded hips, is the sepal (the green protective layer that surrounds the petals).




But all the references to botany were scrambled as the show ended and Carmel Snow, editor-in-chief of American Harper’s Bazaar, exclaimed to Dior, "It's quite a revelation, dear Christian. Your dresses have such a new look!". A correspondent for Reuters news agency wired the quote, quickly spreading the revised name for the collection that changed the course of postwar women’s fashion. The New Look, as it is still known, continues to symbolize fashion as seasonal change and the 'newest thing'; but it also illustrates how turning clothes into fashion requires a degree of transformation. What we know about fashion is partly formed by the materiality of dress and the experience of wearing clothes, but much more is learned from its translation into words and images – how it gets communicated.

2. Experimentation and adaptation

Fashion often promotes ideals that are unattainable to the many, and accessible to the few. Yet fashion also has the capacity to make the marginalized feel that they can participate. For example, through vogueing, which came out of the New York gay balls of the early 1990s, black and latino gay men appropriated the elite fashions presented in the pages of Vogue magazine.

3. The body

The 2016 exhibition Game Changers at the Mode Museum in Antwerp is a good example of how the evolution of fashion can be traced through the changing relationship between clothes and the body. Further, it shows that fashion is not only about newness; it can also be in creative dialogue with fashion's history and the past.



fashion in the western world

The Western wear category of clothing reflects the style worn in 19th-century clothes for both men and women in the 1940s and 1950s, singing cowboys, such as Gene Autry and Roy Rogers, wore stylized clothes that were popularized in Western films and television.

The beginning in Europe of continual and increasingly-rapid change in clothing styles can be fairly reliably dated to late medieval times. Historians, including James Laver and Fernand Braudel, date the start of Western fashion in clothing to the middle of the 14th century, though they tend to rely heavily on contemporary imagery, as illuminated manuscripts were not common before the 14th century. The most dramatic early change in fashion was a sudden drastic shortening and tightening of the male over-garment from calf-length to barely covering the buttocks, sometimes accompanied with stuffing in the chest to make it look bigger. This created the distinctive Western outline of a tailored top worn over leggings or trousers.

Fashion influence from the Eastern world

In the early 2000s, Asian fashion influences became increasingly significant in local and global markets. Countries such as China, Japan, India, and Pakistan have traditionally had large textile industries with a number of rich traditions; though these were often drawn upon by Western designers, Asian clothing styles gained considerable influence in the early- to mid-2000s.[36]


Fashion industry


In its most common use, the term fashion refers to the current expressions on sale through the fashion industry. The global fashion industry is a product of the modern age.[37] In the Western world, tailoring has since medieval times been controlled by guilds, but with the emergence of industrialism, the power of the guilds was undermined. Before the mid-19th century, most clothing was custom-made. It was handmade for individuals, either as home production or on order from dressmakers and tailors. By the beginning of the 20th century, with the rise of new technologies such as the sewing machine, the rise of global trade, the development of the factory system of production, and the proliferation of retail outlets such as department stores, clothing became increasingly mass-produced in standard sizes and sold at fixed prices.

Although the fashion industry developed first in Europe and America, as of 2017, it is an international and highly globalized industry, with clothing often designed in one country, manufactured in another, and sold worldwide. For example, an American fashion company might source fabric in China and have the clothes manufactured in Vietnam, finished in Italy, and shipped to a warehouse in the United States for distribution to retail outlets internationally.


Fashion trends


A fashion trend signifies a specific look or expression that is spread across a population at a specific time and place. A trend is considered a more ephemeral look, not defined by the seasons when collections are released by the fashion industry. A trend can thus emerge from street style, across cultures, and from influencers and other celebrities.
















Saturday, February 18, 2023

YOU MATTER - love yourself


Self-love means having a high regard for your own well-being and happiness. Self-love means taking care of your own needs and not sacrificing your well-being to please others. 



WHY LOVE YOURSELF IS
IMPORTANT ?

Being kind to ourselves lowers anxiety and stress, and helps build self-esteem and resilience. Furthermore, if you don't develop a good relationship with yourself, you may fall into bad habits like people-pleasing and perfectionism – and you may be more likely to tolerate abuse or mistreatment


WHAT MAKES YOU LOVE
YOURSELF ?

The concept of self-love is simple: it just means valuing and caring for your own needs, wants, and desires. It isn't about being selfish. It's about making sure you have time to recharge to have the energy and resources to be there for others.

YOU ARE GOOD ENOUG


You know how I mentioned that I felt like I needed to improve myself before I could love myself?  The funny thing is that I’m not actually that different now to when I hated myself, even though I now love myself.  


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The change was all in how I thought about myself.

Start to focus on your good points instead of your bad, your strengths instead of your weaknesses, and you will start to see that you have plenty of good qualities after all (even if it doesn’t feel like it now!).

You are good enough to love yourself now – everybody has both good and bad points and loving yourself will only increase your strengths.

Ready to see your own good points and strengths? Then you’ll love my Self-Love Journal with 31 journal prompts to help you to realise just how amazing you really are! Click here to get your copy and get started!



SELF-LOVE MAKES YOU A BETTER PERSON

Saturday, January 28, 2023

History & Marketing Strategies Of Syska Brand :

 


History & Marketing Strategies Of Syska Brand



 Company Name: – SSK
Owner : Mr. Govind Uttamchandani and Mr. Rajesh Uttamchandani 




How It All Started 

The SSK Group took off with the support and blessings of Guru Nanak Marketing, a company that is involved in the distribution of T-series Audio cassettes, audio video and CDs systems for the whole of Maharashtra. A strong vision and a stronger conviction made the way for SSK’s growth.

Understanding very early on that diversification is the mantra to success, management team decided to widen the scope of their business enterprises and enter different markets. Today, they have a strong grip in the Electronic Appliances, Mobile, Retail, Variable Data Printing, Agriculture and Real Estate industries. The Group is looking for expansion plans.

 


Launching

Brand Syska was founded on 15th May 2012, and within a short span of time it has been able to create a specific market of its own. Syska means Shree Yogi Sant Kripa Anant. The owners of Syska wanted their brand name to connect with the Almighty and should also be of deeper significance, so the name was derived.

Syska is a well-established and recognised brand that has spread its product presence to various parts of India. It started its operations from Pune in Maharashtra and later established its headquarters over there.

Team Syska is a set of vibrant and skilled pro active employees. The Group’s top management ensures that the company’s workforce is motivated to perform beyond expectations and aim higher. Expertise and enthusiasm are an integral part of the company. The Company is confidently moving towards even greater success with set of skilled team. Syska Group is rapidly expanding and diversifying into various categories.

Syska recently made an announcement about its partnership with Suyin Optronics and Biometronics to set up a first of its kind camera modules factory in India. Syska also entered the wires and cables business and roped in Amitabh Bachchan as the brand ambassador. Syska is in line with government’s mission of Make in India and has made a total investment of over 350 crores to set up manufacturing units in various parts of the country.

Syska led lights is the prime product of the company it delivers new generation lights which is energy efficient and cost effective. Syska LED products are highly energy efficient, brighter and more durable.


Marketing Strategy And Interesting Facts 

Behind Its Success

 

Product

Syska is one of the leading members of LED market in India. It offers features like quality tested products, reliability, durability and aesthetic designs. Innovative products have given Syska a greater competitive edge in the consumer market due to its excellent service, quick delivery and advanced technology. The product is crafted in such style in order meet international standards. 

Place

Syska has various manufacturing plants in India and its automatic overseas facility is in Korea. Syska has also marked its presence in international market which include places like Africa, Middle-East, Sri Lanka, Nepal and Bangladesh. It has an extensive and powerful distribution network as it takes help of its parent company to distribute its products. 

Price

Syska has superior product quality and fair prices which has helped manage to overcome most of its rival brands. It faces competition from several rival brands dealing in similar products. Syska has adopted affordable pricing policy so that it can gain advantage over competitor in the consumer market. Prices are so affordable that consumer can easily buy it. Moreover, all its products are energy-efficient with a two-year warranty and hence it is beneficial to buy Syska product in the long term as it automatically starts cutting cost price. 

Promotion

Syska is a reputed brand that has adopted intensive marketing policy to create positive visibility in the consumer market. It has launched trendy and informative ad campaigns via print media and electronic that can be viewed on popular channels of television, magazines, radio, newspapers and billboards in highly populated areas. Syska also went social through social media platforms and has launched awareness programs of products via YouTube, Facebook, Twitter, its own website. As part of the promotional campaign, the brand offers discounts on product prices at periodical intervals.

Syska Campaigns

Syska is known for creating logical campaigns for its product. Its commercials have such an impact on customer that it has become first choice of the consumers. Few campaigns are mentioned below: –

  1. Syska…Harr Shaam Aapke Naam!

Starring celebrity brand ambassador Mr. Irrfan Khan. The advertisement is currently being aired on television channels and movie screens. The campaign seeks to highlight the unique features of the innovative LED lights introduced by Syska in the Indian market during the festive season.

  1. Syska… Wire less nahin… Wire more!’

Starring celebrity brand ambassador Mr. Amitabh Bachchan to unveil their new product. The campaign attempts to highlight the unique features of the innovative product line introduced by SYSKA in the Indian market that will define differenlty the category of Wires. The communication has also already rolled out on news channels. SYSKA launched the teaser on wires and cables in the month of July 2018


  1. Digital Campaign Lit by #LightOfLove

The key objective behind the conceptualisation of this digital campaign was to showcase and spread awareness of love in the form of LED lights. The brand focuses on the root of digital to convey the message strongly among digital audience who spend most of the time on social media and other digital platforms. It ensured that the digital campaign expresses an emotional angle through LED lights and celebrates the love of light, the SYSKA way. The creative script aims to deviate from the traditional concepts of romantic love, it celebrates all forms of love. Syska LED plugged into this emotion with a sweet, heartfelt film that turned the spotlight on the abiding bond between two old friends who have stood by each other through the years. 


Conclusion

Syska LED is one of the most trusted LED brand in India. Backed by innovation and latest technology, they are continuously introducing new range of products to meet the needs of the consumers.































Friday, January 27, 2023

Marketing Strategies of Myntra

 


Myntra is a one stop shop for all your fashion and lifestyle needs. Being India's largest e-commerce store for fashion and lifestyle products, Myntra aims at providing a hassle free and enjoyable shopping experience to shoppers across the country with the widest range of brands and products on its portal.
How does Myntra work with brands?
Myntra earns through an aggregator model. It buys current season merchandise from various brands and makes the product available on its website. It earns through commission. The revenue model of Myntra is that of B2C (Business to customer) now.

Introducing Myntra


Indian fashion outlet Myntra has stolen the hearts of many with their design, affordable clothing.

The name “Myn” is derived from Sanskrit and it means ‘to think’ or create.’ The company’s slogan reflects this thinking culture: Be Modern! Wear Indian!’ They were founded in 2007 by two alums MBA students – Nishita Jain (CEO) and Kalyan Krishnamurthy — who wanted to provide customers access to high-quality clothes at low prices without compromising on quality.”

In 2011 Flipkart, an e-commerce business from India started acquiring companies that would help them build a presence in the fashion industry. In November 2014, they acquired Myntra for about $330 million.

Source – 1000 Logos

A significant Indian fashion e-commerce business Myntra is based in Bengaluru, Karnataka, India. The business was established in 2007 or 2008 to market customised gifts. Myntra.com was purchased by Flipkart in May 2014.

Myntra introduced an express delivery service on its app in May 2022 to provide a unique experience through a fashion and beauty platform. With this service, customers can expect their orders for items with the “M-express tag” on the listing page to arrive 24-48 hours after they are placed.

Myntra was founded by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena and offered custom gifts made to order. During its early years, it mostly followed the B2B (business-to-business) model. The website allowed consumers to customise items including T-shirts, mugs, mouse pads, and other items between 2007 and 2010.

Myntra finally entered the market in 2014 with a bang after collecting 310 crores.

Myntra said on May 10th, 2015, that as of May 15th, it will only be accepting orders through its mobile app and would shut down its website. The company had already stopped offering a mobile website in favour of an app. Myntra defended its choice by noting that 70% of its purchases were made on smartphones and that 95% of website traffic came from mobile devices.

The change was met with mixed reviews and led to a 10% drop in sales. Myntra declared in February 2016 that it would resurrect its website after conceding the failure of the “app-only” business model.

Esprit Holdings’ 15 offline stores in India will be managed by Myntra, according to a contract struck in September 2017. Myntra recorded a net loss of 151.20 crores for the 2017–2018 fiscal year.

Myntra modified its logo in January 2021 as a result of a police complaint that the design resembles a naked lady. A woman named Naaz Patel, who directs the Avesta Foundation NGO, submitted the lawsuit.

Quick Stats

CEONandita Sinha
CMOHarish Narayanan
Area ServedIndia
IndustryE-Commerce
Market Revenue$8-10 billion
VisionTo provide “a hassle-free and enjoyable shopping experience to shoppers across the country with the widest range of brands and products on its portal.”
TaglineRamp it up



 

Marketing Strategy of Myntra

As we got an in-detailed knowledge about the company story and growth let’s proceed towards the marketing strategy of Myntra the first factor that we would discuss is myntra’s STP Analysis.

Segmentation, Targeting, and Positioning

Segmentation:

Myntra focuses on Fashion-conscious customers who believe in shopping from home irrespective of age and gender. 

Target Market:

The target market set by this brand is Fashion-conscious, medium-income, young online shoppers looking for the best deals and good quality products.

Positioning:

Myntra is an e-commerce website that focuses on being Vibrant fashion stores at affordable rates all over India.  

Marketing Campaigns

Myntra uses every available media to promote its online marketplace in terms of advertisements. Myntra tries everything, whether it’s a television commercial with well-known celebrities or newspaper ads for a forthcoming sale.

1.
marketing strategy of myntra - marketing camapaign

 In June 2022, Myntra launched a multichannel marketing effort to interact with 250 million consumers nationwide.

Hrithik Roshan, Kiara Advani, and Siddhant Chaturvedi are just a few of the Bollywood celebs and influencers that plan to generate buzz about the most anticipated fashion carnival among their enormous fan bases and viewers.

For the EORS commercial videos, Myntra used a conceptual strategy that was merged with a lighthearted medley to represent the importance and nature of the enjoyable occasion. The company also released two master films featuring Hrithik Roshan and Kiara Advani and Siddhant Chaturvedi. 

With a 15-second edit with Hrithik and Kiara and another with Hrithik and Siddhant, the movies will also pair up famous people for the first time.

The clothing will change throughout the flicks, with Kiara representing western, casual, and ethnic attire, Siddhant sporting super-comfy casual wear, and Hrithik sporting trendy and hip looks.

In addition to activating the company’s own social media channels, M-Studio and M-Live, EORS-16 will receive considerable promotion across TV and digital media platforms including Google, Facebook, and YouTube.

2.
marketing strategy of myntra - marketing camapaign

Prior to the 15th edition of its signature End of Reason Sale, or EORS, which will take place between December 18 and 23, Myntra has started a marketing campaign. “Ab Har Koi Reason Chalega!” is the catchphrase for the advertising campaign.

The phrase aims to capture the magnitude of the event while enjoining shoppers to make purchases for only the silliest of motives.

A new group of celebrity ambassadors for Myntra, including Hrithik, Dulquer, Simbu, Vijay, Kiara, Disha, and Samantha, will debut 15-second commercials.

3. #BeUnskippable Campaign

marketing strategy of myntra - marketing camapaign

Myntra announced the launch of #BeUnskippable, a new brand initiative that emphasises its position as a go-to resource for fashion for its clients. The positioning is based on Myntra serving as a channel for consumers to make a statement through clothing.

In order to compete in a highly competitive environment where there are only a few seconds to get noticed or risk being “skipped,” it persuades everyone to “Style up, Move up.”

This ad campaign titled “UnSkippable” was launched in Tamil, Telugu, Kannada, and Hindi. 

Social Media Marketing

Myntra is active on Social Media like Instagram, LinkedIn, Facebook, Twitter and Youtube.

  • Instagram – 3.1M
  • Facebook – 5.5M
  • LinkedIn – 1M
  • Twitter – 687.9K
  • Youtube – 13.2L

Myntra is most followed and active on Facebook and then on Instagram.

Along with a few posts about the unveiling of a new product, the posts primarily contain promotional and instructive content.

SEO Strategies

marketing strategy of myntra - ubersuggest seo screenshot

Source – UberSuggest 

It is said as per SEO Standards, Organic keywords less than 500 are poor, 1000+ are good and 10,000+ are amazing. As seen Myntra has 4.4M organic keywords which are extraordinary. Another important element to be considered in SEO Strategy is monthly traffic and Myntra has 287.1M which is eye-popping.

This shows how excellent Myntra is in its SEO Strategy. If you want to learn basics and tricks about SEO then SEO Certification Course will for sure help you. 

Influencer Marketing

Marketing strategy of myntra - influencer marketing

Myntra works with influencers to persuade people to make purchases from them. On social media platforms, there are many content producers, celebrities, fashion bloggers, and bloggers. Their committed fan base follows the advice of influencers, and they provide material for their specialised audience. Influencers dress in Myntra clothing to create outfits that advertise the company.

Myntra works with micro-influencers who have between 10,000 and 50,000 Instagram followers in addition to influencers with millions of followers. Such micro-influencers Instagram postings are shared on Myntra’s page.

Recently, Myntra debuted a digital reality programme for influencers. Myntra Fashion Superstar is the name of the programme that seeks fashion influencers on its online shopping site.

Celebrity judges for the show were Manish Malhotra, Sonakshi Sinha, and Sushmita Sen. It was a programme that became well-liked as a result of its many approaches to finding influencers. Influencers were given a platform to showcase their personal style and make a fashion statement.

E-Commerce Strategy 

Being an e-commerce Fashion brand, Myntra tends to have an amazing e-commerce strategy. They have an e-commerce portal on their official website through which you can order anything and enjoy your Online shopping with great discounts and deals.

Mobile Apps

Myntra also has a mobile app which offers the same features as its website you can order anything anytime from their mobile app and enjoy online shopping from anywhere.

Myntra has 4.2 ratings and 10Cr+ downloads on Google Play Store. This shows how wide their audience base is. This also shows that their customers are really satisfied with the services this app provides.

Content Marketing Strategies

As seen Myntra has an incredible online presence along with its social media there are multiple blogs and articles published by Myntra on its website to increase the knowledge of its audience in fashion and lifestyle. There are many big fashion magazines that also post and write blogs and articles on their website about Myntra.

This brings us to the conclusion of an incredible marketing strategy of Myntra. Let’s sum up what we learned in this case study.


What’s Unique in the Marketing Strategy of Myntra?

Plenty can be learned from the marketing strategy of Myntra. Customers adore Myntra because it provides them with access to local and foreign companies at their front doors. Their marketing positioning suggests that everyone can wear fashion.

Myntra makes the most of digital marketing. As we saw above, it uses a wide range of advertisements and campaigns, as well as email marketing, social media marketing, influencer marketing, SEO, and SEM to draw clients. It also offers generous discounts.

As is well known, pandemics that impacted every industry caused a significant shift in digital marketing. According to data on digital marketing, 60% of people worldwide utilise the internet.















All about fashion

                                                       what is fashion Fashion is a form of self-expression and autonomy at a particular per...